Digital Marketing, Vancouver BC

Telling the stories of the kitchens that make this city worth eating in.

I am Joanna Chu. I have spent more than ten years marketing restaurants, food brands, and the teams building a better food system. Real plans, real photos, and a strategy that fills your room.

Joanna Chu, founder of Jade Rabbit Digital
Joanna Chu, CEO Leonard, CTO (Chief Treat Officer)
Who I work with

Restaurants, food brands, and the teams shaping a more sustainable food system. That is the whole list. I chose food on purpose, and I keep choosing it.

A Vancouver waterfront food market in full swing
01 / Services What I do

Ten ways I put your food in front of the right people.

Pick one, or a few. I will tell you honestly where to start.

A pistachio dish plated in bowls on warm wood
01

Digital Marketing Strategy

A plan that fits your kitchen, not a template.
02

Social Media Management

Posts that make people hungry, not bored.
03

Website Design and Development

A site that gets people fed, fast.
04

Search Engine Optimization

Be the place that shows up when someone is hungry nearby.
05

Pay-Per-Click Advertising

Spend that brings people to the table.
06

Photo and Video Content Creation

Food that looks as good as it tastes.
07

Media Buying

The right placement, at the right price.
08

Influencer Marketing

The right local voices, not the biggest follower count.
09

Email Marketing

The channel you actually own.
10

Blog and Content Strategy

Words that bring you guests and tell your story.
In good company

Kitchens and food teams I work with.

Vancouver food businesses and sustainable-food teams I am proud to call clients.

Meet the full roster
The founder

I started Jade Rabbit because food deserves better marketing.

I have more than ten years in marketing, with roots in Hong Kong and Vancouver. I came up through photography and design before marketing, so I see your food and your room the way a guest does, and I shoot it that way too.

I love food and hospitality, plainly and without performance. I care about a more sustainable food system. That care decides who I work with and the stories I help tell. It is not an angle. It is the reason Jade Rabbit exists.

A delicate plated nest dish on a dark wood stand
A hand presenting a finished plate with fresh lime
Learn it yourself

I teach food marketing too.

Workshops on marketing, social, and content for food businesses, for owners and teams who want to run more of it in-house. Dates and pricing on request.

See the classes
Let's talk about your food

Tell me about your restaurant.

A few lines about your place and what you are trying to fix or grow. I read every message and reply myself.

Start a conversation