What is included in every engagement.
Creator research and vetting
A shortlist matched to your audience and budget
Outreach and negotiation
Collaboration brief and coordination
Visit or event management
Content rights where agreed
Campaign results summary
Wilfred is here to help.
Wilfred is our AI assistant, trained on Jade Rabbit Digital's services, approach, and the food and hospitality world. Ask him anything about how we work, what a service costs, or whether a given tactic makes sense for your brand.
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Food-industry expertise, built into everything.
Wilfred can field the surge of questions and bookings that follow a creator post, answering hours and menu queries and routing reservations and event inquiries straight to you.
Our process, step by step.
No surprises. Here is exactly how we run a Influencer engagement.
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Define the right audience
I start with who you want in the room, then look for creators whose followers match. Follower count matters far less than fit.
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Find and vet creators
I research local food voices, check that their audience is real and engaged, and build a shortlist that fits your brand and budget.
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Reach out and agree terms
I handle outreach and negotiation, and I structure the collaboration so it is honest and clearly disclosed, which keeps trust intact.
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Host and coordinate
I brief the creator, coordinate the visit or event, and make sure your team and the kitchen are ready to show the place at its best.
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Measure and follow up
I report on reach and engagement, secure content rights where agreed, and keep good relationships warm for the next collaboration.
Deliverables for every Influencer engagement.
- Vetted creator shortlist
- Collaboration briefs
- Coordinated visits or events
- Reusable creator content where agreed
- Campaign results summary
Exact pricing depends on scope, brand, and timeline. Every engagement starts with a conversation to define what you actually need.
Find your creatorsFrequently asked.
No. I usually prefer smaller local creators with engaged, relevant audiences over large accounts with broad, distant ones. For a restaurant, a trusted neighbourhood voice often outperforms a celebrity.
No. The visit is part of it, but the real work is finding the right fit, structuring an honest collaboration, and tracking whether it brought guests in. I treat it as a measured channel, not a giveaway.
Yes, and I insist on it. Honest, disclosed partnerships build trust. Hidden ones eventually damage it. I structure every collaboration to be clear.
Often yes, when I agree to content rights up front. I negotiate the right to repost strong creator content on your own channels where it makes sense.