Services
Services

Digital Marketing Strategy,
A plan that fits your kitchen, not a template.

I build the marketing plan first, then everything else hangs off it. I look at who eats with you, what makes you different on a crowded block, and where your time and money actually move the needle. No spray and pray.

Request a quote How it works
What it is

Digital Marketing Strategy

Strategy at Jade Rabbit starts with your room, your menu, and your margins. I sit down with you, look at your sales, your slow nights, your best dishes, and the neighbourhood you serve, then I map a plan across the channels that matter for a food business. The output is a clear roadmap with priorities, owners, and a budget you can read. I tell you what to do first and what to skip. If a tactic will not pay for itself in covers or orders, I say so.

A bright herb cocktail styled beside a printed menu
What falls under it
  • Brand positioning for food businesses

    Finding the honest, specific reason a guest chooses you over the place two doors down.

  • Audience and market research

    Who your regulars are, where they live, and how they decide where to eat.

  • Channel plan and budget

    Where to spend, where not to, and what each dollar is meant to bring back.

  • Marketing calendar

    A month-by-month plan that lines up with your seasons, festivals, and slow stretches.

  • Launch and reopening strategy

    New location, new concept, or a relaunch, planned so opening week is full.

  • Sustainability storytelling

    Telling the truth about your sourcing and your kitchen in a way guests actually feel.

Deliverables

What is included in every engagement.

Discovery session with you and your team

Review of your current sales, reviews, and existing channels

Competitor and neighbourhood scan

Audience profile of your core guests

Prioritized channel plan with budget ranges

Twelve-month marketing calendar

A plain-language strategy document you can act on

Wilfred is here to help.

Wilfred is our AI assistant, trained on Jade Rabbit Digital's services, approach, and the food and hospitality world. Ask him anything about how we work, what a service costs, or whether a given tactic makes sense for your brand.

Powered by Jade Rabbit Digital

The Jade Rabbit difference

Food-industry expertise, built into everything.

Wilfred, the assistant on this site, can answer your first questions about the strategy process and gather the basics about your business so my first real conversation with you starts further down the road.

Process How it works

Our process, step by step.

No surprises. Here is exactly how we run a Strategy engagement.

  1. Sit down with you

    I start in your space, not on a call template. I want to understand the food, the room, who walks in, and what a good night looks like to you. I also look at the numbers: covers, average spend, slow days, and where last year hurt.

  2. Look at the landscape

    I scan your block and your category, read your reviews, and study how comparable kitchens show up online. I am not copying anyone. I am finding the gap that is honestly yours to own.

  3. Build the plan

    I write a roadmap that ranks tactics by impact and cost. Social, search, email, content, paid, whatever earns its place. Each line has a reason and a rough budget so nothing is a mystery.

  4. Walk you through it

    I present the plan in person or on a call, answer every question, and adjust. You leave knowing exactly what comes first, what it costs, and what it should bring back.

What you receive

Deliverables for every Strategy engagement.

  • Written marketing strategy and roadmap
  • Core guest audience profile
  • Prioritized channel and budget plan
  • Twelve-month marketing calendar
  • Quarterly review schedule
Pricing
Request a quote

Exact pricing depends on scope, brand, and timeline. Every engagement starts with a conversation to define what you actually need.

Start with a strategy
Common questions

Frequently asked.

Yes, and often more so. A single room cannot afford wasted spend the way a chain can. A focused plan keeps your money on the two or three things that fill seats and skips the rest.

No. The strategy ranks everything by priority. You can start with the top one or two items and add more when the results justify it. I would rather you do a few things well than everything badly.

Most strategy engagements run a few weeks from first meeting to final roadmap, depending on how much existing data I have to work with. I will give you a clear timeline at the start.

Ready to start

Ready to get started?

Tell us about your brand and what is not working. We will get back to you within one business day.

Start with a strategy See our clients