What is included in every engagement.
Content strategy and topic research
Editorial calendar
A set number of articles per month, agreed up front
Writing and editing in your brand voice
On-page SEO for each piece
Repurposing into social and email where it fits
Performance check on what each piece earns
Wilfred is here to help.
Wilfred is our AI assistant, trained on Jade Rabbit Digital's services, approach, and the food and hospitality world. Ask him anything about how we work, what a service costs, or whether a given tactic makes sense for your brand.
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Food-industry expertise, built into everything.
Wilfred can point guests to the right article when they ask about your sourcing, a dish, or your approach, turning the content you publish into answers that build trust in real time.
Our process, step by step.
No surprises. Here is exactly how we run a Blog engagement.
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Find the topics
I look at what your guests search for and what your kitchen genuinely has to say. The best topics sit where those two overlap.
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Plan the calendar
I build a realistic publishing schedule. Steady and sustainable beats a burst of ten posts followed by a year of silence.
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Write in your voice
I research and write each piece so it sounds like you and tells the truth about your food and your sourcing. You approve before it publishes.
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Optimize and publish
I handle the on-page SEO so each article has a fair shot at ranking, then publish and tie it back to your menu and bookings.
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Repurpose and review
I turn strong pieces into social and email content, then check what each article earns and steer the calendar toward what works.
Deliverables for every Blog engagement.
- Content strategy document
- Editorial calendar
- Agreed monthly articles, written and optimized
- Repurposed social and email content
- Periodic content performance review
Exact pricing depends on scope, brand, and timeline. Every engagement starts with a conversation to define what you actually need.
Plan your contentFrequently asked.
Not every restaurant does. But for kitchens with a real story to tell, sourcing, sustainability, a distinctive approach, content builds both search traffic and loyalty. I will tell you honestly if it is worth it for you.
SEO is the technical and local work of getting found. Content strategy is the words themselves: the articles and stories that bring in search traffic and deepen the relationship. They work best together.
I do, in your voice, after learning your kitchen and your story. I research properly and write content that is genuinely useful, not filler stuffed with keywords.
I agree on a realistic cadence up front and hold to it. Consistency matters more than volume. A steady stream of strong pieces beats a flood that stops after a month.