About Jade Rabbit

A food marketing agency run by someone who genuinely loves food.

Jade Rabbit Digital is a Vancouver marketing agency for restaurants, food brands, and the teams shaping a more sustainable food system. I am Joanna Chu, and food has always been the point.

The founder

Joanna Chu

I have more than ten years in marketing, with roots in Hong Kong and Vancouver. Two cities that care deeply about how they eat. That background shows up in the work, in the range of food I understand and the standard I hold it to.

I did not start in marketing. I came up through photography and design first. That is why a dish from Jade Rabbit looks like a dish you want to eat, and why the brand work actually holds together. I see the food before I write about it.

I love food and hospitality, plainly and without performance. I know what a slow Tuesday feels like to an owner and what a full room does for a team. Jade Rabbit grew out of that, the want to market food the way it deserves rather than the way most agencies do it.

Why I only do food

A better food system is worth marketing for.

I chose food on purpose. The fishery harvesting the right way, the chef sourcing from named farms, the brand trying to feed people better. Those are the stories I want to tell. If I cannot stand behind the food, I am not the agency for it.

That focus is also practical. Working in one world means I already know your guests, your seasons, your delivery apps, and the searches people type when they are hungry near you. I am not learning the food business on your budget.

See who I work with

A pistachio dish plated in bowls on warm wood

What I believe

Good food and honest sourcing should be easy for a guest to find. Most of marketing is just getting out of the way of that.

How I pick clients

I work with kitchens and brands I would happily eat at and tell my friends about. If I cannot stand behind the food, I am not the agency for it.

Vancouver, BC

I am based in Vancouver and I work with food businesses across the city and beyond. This is my food scene, and I am part of it.

How I work

What you can hold me to.

I come from photography

I trained as a photographer and designer before marketing. I see your food and your room the way a guest does, and I shoot it that way too.

I tell the truth

No fake reviews, no invented numbers, no promises I cannot keep. If a tactic will not pay for itself, I say so before you spend.

I only do food

Restaurants, food brands, and the teams behind a better food system. Working in one world means I already know yours.

I care where food comes from

Sustainability is not an add-on for me. It shapes who I work with and the stories I choose to help tell.

You talk to me

This is a small agency on purpose. The person who reads your first message is the person doing the work.

Vancouver, and proud of it

I am part of this food city. I know the neighbourhoods, the guests, and the rooms, because I eat here too.

Say hello

Tell me what you are cooking up.

Send a few lines about your restaurant or food brand. I read every message and reply personally.

Start a conversation