Ten services, one focus: food.
Each service is a complete, standalone offering. Most clients combine two or three into a coordinated program over time.
Digital Marketing Strategy
A plan that fits your kitchen, not a template.
I build the marketing plan first, then everything else hangs off it. I look at who eats with you, what makes you different on a crowded block, and where your time and money actually move the needle. No spray and pray.
Social Media Management
Posts that make people hungry, not bored.
I run your Instagram, Facebook, and TikTok like the kitchen is actually there: real dishes, real faces, real stories. I plan, shoot, write, schedule, and reply, so your feed looks like the place people love and your phone is not glued to your hand.
Website Design and Development
A site that gets people fed, fast.
A restaurant site has one job: get a hungry person to a table, a reservation, or an order without making them work for it. I design and build sites that load fast on a phone, show the menu clearly, and put booking and ordering one tap away.
Search Engine Optimization
Be the place that shows up when someone is hungry nearby.
When someone searches "Thai food near me" or "best brunch in Mount Pleasant," you want to be in the results, on the map, with photos and hours that are right. I get you found by the people already looking for what you serve.
Pay-Per-Click Advertising
Spend that brings people to the table.
Paid search and paid social can fill a slow night, push a new opening, or sell out a special, but only if the targeting and the money are managed tightly. I run ads that bring in real covers and orders, and I kill the spend that does not.
Photo and Video Content Creation
Food that looks as good as it tastes.
I came up through photography and design before marketing, and it shows in the work. I shoot food, drinks, the room, and the people who make it, with the eye of someone who genuinely loves food. The kind of images that stop a thumb.
Media Buying
The right placement, at the right price.
Beyond self-serve ad platforms, the right placement in the right local outlet, podcast, newsletter, or out-of-home spot can put you in front of exactly the audience you want. I plan, negotiate, and buy media so your budget lands where it counts.
Influencer Marketing
The right local voices, not the biggest follower count.
A trusted Vancouver food creator walking through your door does more than a billboard ever could. I find the creators whose audience actually eats where you serve, build real relationships, and run collaborations that feel genuine, not bought.
Email Marketing
The channel you actually own.
Social platforms can change the rules overnight. Your email list cannot be taken away. I help you build a list of regulars and turn it into reservations, orders, and full rooms with emails people are glad to open.
Blog and Content Strategy
Words that bring you guests and tell your story.
A good food blog does two jobs: it helps people find you in search, and it tells the story of your kitchen, your sourcing, and the people behind the food. I plan and write content that earns search traffic and deepens why guests care.
We only work with food and beverage brands.
Generalist agencies treat restaurants like law firms. We do not. We understand that your busiest nights are Friday and Saturday, that a single bad review hurts more than ten good ones, and that your customers decide where to eat based on what they see on their phone an hour before dinner.
Every service we offer is calibrated to the rhythms, economics, and audiences of the food world. We have spent years building playbooks that work specifically in this category, and we keep refining them across every client we work with.
About Jade Rabbit Digital
- Category depth Years of experience working exclusively with restaurants, food producers, and hospitality brands.
- Audience fluency We know how food consumers discover, decide, and share. Our strategies are built around that behaviour, not borrowed from B2B playbooks.
- Seasonal thinking Food brands live and die by the calendar. We plan campaigns around your busy seasons, not a generic quarterly calendar.
- AI-assisted scale Wilfred, our AI assistant, is trained on your brand and helps us move faster across content, research, and reporting without cutting corners.
- Sustainability lens We actively choose clients building a better food system. That shared purpose sharpens the storytelling and deepens the marketing.