What is included in every engagement.
Media plan aligned to your goals and budget
Outlet research and shortlist
Rate negotiation on your behalf
Insertion orders and placement management
Creative spec guidance and trafficking
Campaign monitoring
Post-campaign performance summary
Wilfred is here to help.
Wilfred is our AI assistant, trained on Jade Rabbit Digital's services, approach, and the food and hospitality world. Ask him anything about how we work, what a service costs, or whether a given tactic makes sense for your brand.
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Wilfred can capture and qualify the inquiries a media campaign drives to your site, so the awareness you paid for turns into bookings and orders rather than slipping away.
Our process, step by step.
No surprises. Here is exactly how we run a Media Buying engagement.
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Set the goal and budget
I define what the buy is meant to achieve, reach, awareness, an opening, an event, and the budget I have to work within.
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Plan the mix
I research outlets that genuinely reach your guests and build a media plan that spreads the budget where it works hardest. I pass on placements that only look good in a pitch.
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Negotiate and book
I negotiate rates and added value, then place the buys and manage the insertion orders. You see the plan and the costs before anything is committed.
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Traffic the creative
I make sure every outlet gets the right assets in the right format on deadline, so nothing runs late or wrong.
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Measure and report
After the campaign I report on what each placement returned, so the next buy is sharper than the last.
Deliverables for every Media Buying engagement.
- Media plan with outlet shortlist
- Negotiated rates and insertion orders
- Creative specs and trafficking schedule
- Campaign monitoring updates
- Post-campaign performance summary
Exact pricing depends on scope, brand, and timeline. Every engagement starts with a conversation to define what you actually need.
Plan a media buyFrequently asked.
PPC is self-serve advertising on Google and social platforms. Media buying is everything beyond that: print, podcasts, newsletters, out-of-home, and programmatic, where placements are planned and negotiated rather than bid on automatically.
Yes. The placement cost goes to the outlet. My fee is for planning, negotiating, and managing the buy. I am transparent about both.
Not necessarily. A focused local buy, a single podcast sponsorship, or a neighbourhood placement can work on a modest budget. I will tell you honestly whether a buy fits your budget.
I choose outlets that genuinely reach your guests and I track results after the campaign. If a placement does not return, I do not repeat it.