What is included in every engagement.
Campaign strategy and goal setting
Account and conversion-tracking setup
Ad copy and creative
Audience and local targeting
Daily budget monitoring and optimization
Landing page guidance or build
Monthly report with cost per result
Wilfred is here to help.
Wilfred is our AI assistant, trained on Jade Rabbit Digital's services, approach, and the food and hospitality world. Ask him anything about how we work, what a service costs, or whether a given tactic makes sense for your brand.
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Food-industry expertise, built into everything.
Wilfred can catch the inquiries your ads generate after hours, answer the first questions, and pass qualified leads to you, so ad spend is not wasted on people who give up before anyone replies.
Our process, step by step.
No surprises. Here is exactly how we run a PPC engagement.
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Define the goal
Reservations, online orders, calls, or event inquiries. I pick a goal I can measure before spending a dollar, because ads without a goal just burn money.
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Set up tracking
I wire up conversion tracking so I know what each click actually does. No tracking means no real optimization, so this comes first.
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Build and launch
I write the ads, build the targeting around your neighbourhood and your guests, and point the clicks at a page built to convert.
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Watch the money daily
I monitor spend and results closely, pause what is wasting budget, and push more behind what is working. Small kitchens cannot afford lazy ad management.
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Report and rebalance
Each month I show you cost per result and return, then I rebalance the budget toward the campaigns that fill seats.
Deliverables for every PPC engagement.
- Campaign strategy document
- Configured ad accounts with conversion tracking
- Ad copy and creative
- Landing page or page recommendations
- Monthly performance report with cost per result
Exact pricing depends on scope, brand, and timeline. Every engagement starts with a conversation to define what you actually need.
Run ads that workFrequently asked.
It depends on your goal and your market. I recommend a media budget that gives the campaign enough data to work, and I am honest when a budget is too thin to be worth running.
Yes. The media budget goes to Google or the platform. My management fee is for building and running the campaigns. I am clear about both numbers up front.
Yes. Promotion and event campaigns are a common request, like a new seasonal menu, a holiday booking push, or a quiet weeknight. I build the campaign around the date.
Faster than SEO. A well-built campaign can drive traffic within days. The first weeks are about gathering data and tightening, then results steady out.